A profile is the container for everything you collect about one person: details, photos, conversations, and the analyses run against them.
Creating. Profiles are created manually from the Profiles screen or through the onboarding wizard. During the trial you may have 3 profiles; the cap is enforced on the server, so the limit holds regardless of how the request is made. Subscribers are unmetered.
Editing. Every field on a profile can be edited at any time. The edit screen tracks unsaved changes and will warn you before you navigate away with work in progress. Editing a profile does not alter analyses that already ran — those are snapshots of the evidence as it stood at the time.
Archiving is reversible. Archiving is a soft action: the profile leaves your active list but the record, its photos, and its analyses are retained, and it can be restored.
Deleting is permanent. Deleting a profile is a hard delete. The profile and its associated records are removed and cannot be recovered. There is no trash and no undo.
Merging is not supported. There is currently no way to combine two profiles into one. If you created duplicates, move the material you want to keep into one profile and delete the other.
Favorites. Starring a photo marks it as one to keep — starred photos are exempt from retention cleanup for as long as they are starred.